About audience.is
We help publishers understand who is actually in their audience.
audience.is turns subscriber lists into credible audience intelligence for sponsorships, media kits, and growth strategy.
Read the launch noteThe audience problem
Publishers know their readers are valuable, but ESP exports rarely explain job function, seniority, company, or industry in a way sponsors can use.
The sponsorship gap
Advertisers ask for proof. Publishers often have anecdotes, broad categories, or raw subscriber exports. audience.is gives them a more durable source of truth.
What we do
Connect the source
Publishers connect an ESP or upload a list so audience.is can understand the audience attached to a publication.
Resolve the signal
We enrich subscribers with professional and demographic attributes like company, title, seniority, and industry.
Aggregate the insight
Individual records become publisher-safe audience insights, grouped for sponsorship sales, media kits, and planning.
Make it useful
Teams can export reports, compare properties, and bring sponsor-ready audience proof into the conversations that move revenue.
Principles
How we want the product to feel
Proof over polish
Sponsor conversations work better when a publisher can show the audience behind the reach.
Aggregate by default
The product is designed around audience-level intelligence, not exposing subscriber records for their own sake.
Built for publishers
The first job is helping newsletters, podcasts, and media teams understand who they reach.
Useful to both sides
Better audience data helps publishers sell honestly and helps advertisers buy with more confidence.
The team behind audience.is
Built by people who care about making publisher revenue feel less like guesswork.
BuySellAds partners
Built with publisher monetization in mind
The product is especially useful for publishers selling sponsorships through BuySellAds or similar direct-sales workflows. Partner access and packaging are shaped around enrichment-first audience reporting.
Future direction
A cleaner place for audience overlap
Over time, audience.is could help publishers and advertisers compare fit without handing over raw lists. That cleanroom idea is early, but it shapes how we think about trust.
Start with your list