The Publisher’s Playbook

Notes on enrichment, publisher revenue, and turning the audience you already have into sponsor-ready proof.

Latest

Publisher notes for a more knowable audience.

Data & Analytics•6 min read

We ran 72,000 newsletter subscribers through enrichment

There is no single match rate. Real numbers from resolving 72,878 newsletter subscribers against public evidence — including the 68% we could not identify.

Todd Garland

July 8, 2026

Launch•5 min read

Introducing audience.is: Audience Reports for Newsletter Publishers

audience.is helps newsletter publishers turn subscriber lists into sponsor-ready reports with enrichment and media-kit-ready insights.

Todd Garland

July 7, 2026

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